Question

Developing, pricing, promoting, and delivering services is challenging because the quality of a service is often A. inseparable.B. inconsistent.C. inventoried.D. tied to a product.E. dependent of the quality delivered.

Answer 1

Answer:

B. inconsistent

Explanation:

Marketing mix refers to a blend of those key marketing facets which increase consumer purchases.

Marketing mix is often emphasized by it's 4 P's i.e Product, Price, Place and Promotion.

Product is a bundle of attributes and utilities, price refers to the consideration received or receivable, promotion refers to sales promotion and advertisement channels while place refers to delivery or location where the buyer gets the product.

In case of a service, which is intangible unlike a product, it's quality and delivery is dependent upon it's provider. And since no two individuals can render exactly the same kind of service, owing to varied individual capabilities, the quality of a service is usually inconsistent or say unequal.