Question

Two lawyers are arguing against each other in court. The first, Ms. Smith, tries to persuade the jury with logical, relevant arguments. The second, Mr. Henderson, tries to persuade the jury by looking attractive and wearing an expensive suit. Ms. Smith is trying to use the __________ route to persuasion, while Mr. Henderson is trying to use the __________ route.a. superficial; cognitiveb. peripheral; centralc. cognitive; superficiald. central; peripheral

Answer 1

Answer:

D - Central route; peripheral route.

Explanation:

The central route to persuasion occurs when a person is persuaded by the content of the message, the arguments, to act accordingly. The periperhal, on the other hand, is the opposite. It occurs when the persuasion happens by the external factors of the message or arguments. In this case, Smith is trying to use central because she is persuading the jury with logical, relevant arguments. Henderson, on the other hand, is trying to do so by looking good. It's clear that Smith is using the central route and Henderson the peripheral.