The media mix is the combination of media used and the frequency of advertising in each medium.
Answer:
The options are given below:
A. Firm X
B. Firm Y
C. Same variability of operating profits
D. It would depend on tax effect on taxable income
The correct option is B. Firm Y
Explanation:
This is because firm Y has a higher operating leverage than firm X.
<u>Operating Leverage</u> refers to a cost-accounting formula that measures the degree to which a firm can increase operating income by increasing revenue. Operating leverage actually boils down to the analysis of fixed costs and variable costs, and it is highest in companies that have a high fixed operating costs in comparison with variable operating costs. What this means is that this kind of company makes use of more fixed assets. On the other hand, operating leverage is lowest in companies that have a low fixed operating costs when compared with variable operating costs.
Companies with high operating leverage are capable of making more money from each additional sale if they do not have to incur more costs to produce more sales.
Therefore, from the scenario given above, we can conclude that firm Y has a higher operating leverage than firm X, because firm X has lower fixed costs than firm Y, and a higher variable cost than firm Y as well. Hence, firm Y has the potential to make more operating profits from its business activities.
Answer:
The answer is: A) some people win, some people lose, and there is a loss of economic efficiency.
Explanation:
When the government imposes a price ceiling, some consumers win since they buy cheaper products (lower than equilibrium price) but suppliers lose. Inf the government decides a price floor is better, then customers will lose and some suppliers will win (prices are higher than equilibrium price).
Both price ceilings and price floors cause deadweight loss, decreasing economic efficiency.
Answer:
$84 unfavorable
Explanation:
The computation of the activity variance for supplies cost is shown below:
Supplies cost for the standard one is
= $1,840 + (624 frames × $12 per frame)
= $9,328
And, the supplies cost for the actual one is
= $1,840 + (631 frames × $12)
= $9,412
So the activity variance is
= $9,328 - $9,412
= $84 unfavorable
As the standard cost is less than the actual one