Question

A women's clothing company based in Singapore had to modify its clothes before introducing them in Iran, as it needed to meet the needs of the women who are generally expected to cover themselves completely as per societal norms. To adapt its clothes to Iranian markets, the company used opaque material and provided accessories like scarves. Which requirement has dictated the product adaptation?

Answer 1

The factor which dictates She Tales' product adaptation in the above mentioned scenario includes modifying the product according to the local needs and circumstances in order to increase the sales of product in the local market and thus increase profits associated with the sales. Thus, it is modifying the product according to local needs in order to diversity its product.