Question

According to a 2006 report from the Institute of Medicine, sleeplessness affects up to 70 million people. After this report was released, advertising by the pharmaceutical companies behind Ambien, Lunesta, and Sepracor (three sleep aids) averaged ____________ weekly for promoting these drugs.
1. $188 million
2. $107 million
3. $95 million
4. $53 million

Answer 1

Answer:

1. 188 million

Explanation:

When a certain information is released, many companies decide to take on opportunity and work even harder on the campaign and put all the money they have for marketing, as they are likely to profit more than they could imagine. The same was with these three dr*gs. Advertisement is part of every day's life, and we don't realize it, but we buy big percentage of brands because, unconsciously, we've seen it somewhere.