Answer:
Unique selling proposition.
Answer:
brand dilution
Explanation:
According to the information in the question above, it is correct to say that Ferrari may run the risk of diluting the brand, which occurs when a brand has a very strong product, as in the case of Ferrari, which is a brand recognized for its luxury cars , and betting on a licensing strategy can lead to a loss of value because other product lines do not meet the quality and value standards perceived by consumers.
Answer:
d. Differentiation
Explanation:
Under differentiation strategy, the company differentiates it's products from those of the competitors by the addition of unique attributes which gradually create brand loyalty for such products.
Product differentiation can be accomplished by different packaging, labeling or using different promotional strategies.
Such differentiation may lead to the brand gaining competitive advantage.
In the given case, Armani employs product differentiation strategy for it's products which are targeted at niche category of customers i.e royal customers.
