Answer:
Unsuccesful outcomes
Negative Respponses from others
Answer:
Cassell is relying on Guerrilla Marketing strategy in this case.
Explanation:
Guerrilla Marketing:
It is a such type of marketing strategy in which we use non-traditional ways to accomplish our marketing goals. This unconventional way of marketing is directed towards developing an emotional between a business/organization and its customer.
Example:
The common example of guerrilla marketing is as follow:
A company named "XYZ" sells soft drink and they start a campaign in a public space in which they offer free drinks to the public. The people taste their soft drink for free and tell others about it.
In our case, Warren Cassell use this strategy of marketing by offering them free gift-wrapping, free autographed copies of books etc so that the customer develop a very strong emotional bond with the book store. As a result, they will tell other people about her generosity and will help her to expand her business.
Answer:
1. No, becuase someone could steal it.
2. No, becuase the fine you get for not paying a bill will grow.
Explanation:
Answer:
The reconciliation from the governmental funds' changes in fund balances to the governmental activities change in net position would reflect a decrease of 1,500,000 as the payments.
Explanation:
The change in net position = Amount of bond proceeds - Amount of bond principal.
The change in net position = $2,000,000 - $500,000 = 1,500,000
There would be a decrease of 1,500,000 as the payments.
The reconciliation from the governmental funds' changes in fund balances to the governmental activities change in net position would reflect a decrease of 1,500,000 as the payments.
