<span>With the boom of social media, the customer’s path to purchase has
significantly changed. Traditional, “above-the-line” advertising, specifically
done on TV, print or radio is not as effective as it was before when it comes
to convincing consumers to purchase products. More and more people would resort
to seeking advise and referrals from friends in their respective social
networks. Consumers are wiser now given that they know they have the power to get
real-time information and data simply by the act of crowdsourcing. Engaging
with friends from social media networks would give them access to more genuine
feedback or POV on certain products and services. What traditional advertising
lacks is a venue for consumers to get immediate answers to possible questions
they have on products being advertised. Consumers don’t appreciate information
shoved down their throats as they know that marketers have full control of the
messages being communicated in their ads. It’s too one-sided. There should be a
platform for dialogue which is provided by social media. This is where the
fundamental shift of power takes place as described by Mr. Safco. It’s all about engagement and two-way
communication as he puts it. </span>
ROI is the answer to this question. ROI or Return of
Investment is when the capital is now gained back and the business computes the
amount of profit during the time the investment was returned. Return of
investment is computed by dividing the benefit of investment over the cost of investment.
Answer:
explain how a command economista diferrs fron
Answer
The answer and procedures of the exercise are attached in the following images.
Explanation
Please consider the data provided by the exercise. If you have any question please write me back. All the exercises are solved in 2 sheets with the formulas indications.
Answer:
pursued distinct strategic positions
Explanation:
This is most likely because both companies have pursued distinct strategic positions. Meaning that they have both found a specific niche within the restaurant business and decided to fulfill each their own specific niche. This allows them to be part of the same industry while still offerring their customers completely seperate experiences. These unique and very different experiences is what allows both Lil Anthony's and Amelia's business to thrive. If they instead offered their customers the same experience then they would be directly competing against each other and only one would be able to stay in business and they would steal the other's customers.
