80/20 principle holds that 20 percent of all customers generate 80 percent of the demand. Although the percentages usually are n

Question

2 years ago

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80/20 principle holds that 20 percent of all customers generate 80 percent of the demand. Although the percentages usually are n

ot exact, the general idea often holds true. Which consumer market segment is described here?
A. Benefit segmentation
B. Geographic segmentation
C. Market segmentation
D. Usage-rate segmentation

Business

1 answer:

Katena32 [7] · Answer 1 · 2022-09-08T22:22:51+03:00

Answer: Option (D). Usage-rate segmentation

Explanation: Usage rate segmentation divides consumers according to how much they use a product, They are categorized into groups of non-users, light users, medium users, and heavy product users, and companies often prioritize to make target one heavy user rather than several light users.