Question

Breyer's introduced for sale a new line of ice cream flavors in elegant black containers. This was done on a limited scale to determine consumer reactions before national distribution of the product. Breyer's new product was in the __________ stage of the new-product process.
A) commercialization
B) screening and evaluation
C) business analysis
D) development
E) market testing

Answer 1

Answer: market testing      

                                     

Explanation: In simple words, market testing refers to the process in which a product is tested in real situation with actual potential customers before introducing it to the market. Market testing is usually done for the purpose of detecting problem so that appropriate changes could be made in the product.

In the given case, the company introduced its ice cream to only few numbers of customers to evaluate their reactions.

Hence that were at market testing stage