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3 years ago

"Rational and emotional advertising appeals:

Business

1 answer:

ahrayia [7]3 years ago

5 0

Answer:

The correct answer is letter "C": can be combined since consumers' purchase decisions are often made on the basis of rational and emotional motives.

Explanation:

Rational advertising appeals are those that look for making consumers understand why the features of the products or services offered are of convenience. Emotional advertising appeals, instead, look for connecting consumers' feelings over certain events of their lives with a product or service that could recall it.

<em>Both marketing strategies can be combined since customers look for both appeals at the moment of making a purchase.</em>

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3 years ago

The features of a product or service that most, if not all, customers prefer are called_________blank.

r-ruslan [8.4K]

We, consumers, favor products or services that perform well or prefer the "<u>performance attributes</u>" of what we want to consume. This feature is most, if not all, customers prefer.

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2 years ago

Donald operates an accounting firm and has an annual summer party for the employees and their families. He believes the party be

Vsevolod [243]

Answer:

$6000

Explanation:

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4 years ago

Read 2 more answers

Sales this year at Donna's Pawn Shop have been high, and based on several factors, Donna projects next year's sales to also be g

nalin [4]

Answer: Contingency planning

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In the given case, even after having positive forecast, Donna is planning for future uncertainty such as unexpected stoppage on sales.

Thus we can conclude that this is the type of contingency planning.

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3 years ago

Employees may be required to sign, as a condition of employment, an agreement that they will not leave the company and go to wor

Fittoniya [83]

Answer:

Option "A" is the correct answer to the following question.

Explanation:

A non compete agreement is a type of deal under which an employee signs a document that states that the employee will neither leave the company nor join any of the companies or businesses Which can harm its employer in the competitive market. Such an agreement is made a non-compete agreement.

Such legal arrangements prohibit workers from joining industries or occupations which are considered directly competitive with the employer.

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3 years ago