Question

Select the correct answer. Which method of budgeting considers the long-term fulfillment of advertising objectives rather than short-term returns? A. task method of budgeting B. payout plan budgeting C. percentage-of-sales method of budgeting D. competitive budgeting

Answer 1

Answer:

in my view the most applicable answer is  task method of budgeting.

There is a reason why I'm saying this. In task method budgeting, the amount allocated is specific and is related with a specific marketing objective. this budget can be flexible of course and this is a good way to measure the performance and the progress of the marketing campaigns as well.

because this budgeting is forward looking, well planned, has room for change and improvement along with specific goals and objectives, this can save money for the company and reduce wastage and  impulsive marketing spending of managers.

so in a way, we can say that this is good from the long term prospect for the company.

Explanation: