The hotel's quick action in response to a serious situation was likely due to CYBER SECURITY BREACH. It is a threat not only to the customers but to the hotel business as well because with this breach, customers will find it hard to trust said hotel again.
Because confidential data like credit card information were stolen, they need to immediately inform their customers to ensure that the customers will take the necessary steps in protecting themselves from having their identity stolen and from having their credit cards used in purchasing items they are not aware off.
Answer:
b. New brands require higher spending to reach a minimum level of exposure needed to affect purchase habits
Explanation:
New brands with a small market share tend to spend proportionately more for advertising and sales promotion than those with a large market share because a certain minimum level of exposure is needed to measurably affect purchase habits.
The kind of marketing strategy that Bateman Gray adopted with its car dealers is exclusive dealing.
Exclusive dealing marketing strategy occur when a dealer only sell the items or goods made by a specific or particular supplier or manufacturer.
This means that customers can not find another brand of products produce by another manufacturer in the dealer outlet because the dealer has stick to that particular products from the designated supplier.
Based on the information given the car dealer is engaging in what is called Exclusive dealing because the dealer is only selling a particular brand products from a particular company.
Learn more about exclusive dealing here:
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