Answer: pricing
Explanation:
Pricing is the determination of an exchange price acceptable to both the buyer and the seller of a product.
When a seller is determining the price of a product, she considers cost of production, projected revenue, price of competitors, market condition and regulation.
A buyer would consider the quality of the product ,economic conditions and utility when deciding on the price to acquire a product.
The different types of pricing strategies are -
1. Penetration pricing - when prices are set very low to attract customers and to gain access into a market.
2. Premium pricing- when prices are set very high so that the product would appeal to certain consumers.
