Question

Consumers in some European countries prefer to buy top-loading clothes washers, while consumers in other Europeon countries prefer front-loaders. In developing its strategy for marketing to these nations, LG had to implement a ____________ segmentation to make sure that its washers suited the tastes of the consumers in each of the European countries.

Answer 1

Answer: market segmentation

Explanation:

Market segmentation is placing potential customers into groups based on their characteristics.

The segments created may depend on similar interests, needs, or locations.