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Zina [86]
3 years ago
15

Television channel operating profits vary from as high as 45 to 55 percent at MTV and Nickelodeon down to 12 to 18 percent at NB

C and ABC. Provide a Porter Five Forces analysis of each type of network. Why is MTV so profitable relative to the major networks?
Business
1 answer:
Xelga [282]3 years ago
4 0

Answer:

Explanation:

MTV and cable channels can have higher operating profits largely because they have lower costs and can reach very specific demographic groups quite easily. MTV and Nickleodeon are typically not paying high and uncertain prices for their shows. They air mainly reruns of proven shows or relatively low-cost reality shows. This means that they have more cost certainty.

In addition, they have very clear target audiences where the networks do not. MTV is clearly aimed at teens and young adults while Nickleodeon is a kids' channel. Advertisers are attracted to channels with such clear demographics.

As far as Porter's five forces go, the most likely reason for the higher cable profits would have to do with brand equity and the lower propensity among buyers to substitute.

These would mean that cable channels have a lower threat of new competition and a lower threat of substitute products. It is true that it is easy for a new cable channel to be created, but it is much harder for such a channel to get the name recognition and brand equity that MTV and Nickleodeon have.

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Export of labor-intensive products

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The population of China is the highest in the world, hence they concluded that they needed to use their number to their own advantage by adopting a labor-intensive production technique which enables them to export their products as well as ensuring a higher percentage of the populace is gainfully employed, little wonders how China products are available the world over.

Also, they provided  world class infrastructures which serve as incentives for foreign direct investment, for instance Apple moved its main factory to China due to the cheaper and available workforce coupled with the state of the art technological infrastructural development achieved by the Chinese people.

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Employees whose values match the values of the organization they work for generally SHOW MORE COMMITMENT TO THEIR JOBS than employees whose values don't match the organization.

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