Question

A differentiation strategy is based on creating a product that customers perceive as being: a. cheaper, but inferior to the available products. b. the least costly product in the industry. c. superior to other available products. d. the same as other available products. e. the most costly product in the industry.

Answer 1

Answer:

c. superior to other available products.

Explanation:

When using the differentiation strategy, a business aims to distinguish itself from the competition by offering a product or service that is perceived as unique or better when compared to what is currently available on the market. Therefore, the alternative that best fits this description is alternative c. superior to other available products.