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natta225 [31]
4 years ago
10

Company ABA showed its customers products with various combinations of features and attributes, with price being one of them. It

s customers were asked: "Which combination do you prefer most, next most, etc.?" What type of study did Company ABA conduct?
Business
2 answers:
Vedmedyk [2.9K]4 years ago
6 0

Answer:

The correct answer is conjoint analysis.

Explanation:

Joint analysis is a technique used in market research to obtain the value that a group of interviewees assigns to each attribute of an object, and is a statistical measure of consumer attitude that quantifies the relative impact of a combination of attributes of a product on your purchase decision, comparing with similar combinations.

Vesnalui [34]4 years ago
4 0

Answer:

conjoint analysis

Explanation:

A conjoint analysis is a marketing research tool developed in the 1970s and used primarily to determine which product attributes (feature, function, benefits) do customers value most and which ones they value less and would be willing to trade or give up in order to get more of an attribute that they really like.

E.g. some products try to satisfy too many needs and have an excess number of features that many people do not use, and simply make them more expensive. Smart TVs exist since 2005, back then they were called internet TVs. But that internet connecting function was extremely expensive, so customers didn't buy them. The whole concept had to change because consumers didn't like the product and it took a national conjoint analysis to show that TV manufacturers messed up. They had to change the name and offer features that people wanted along with services that could be used. The old name was discarded because consumers associated internet TVs with expensive and useless products, so now we have smart TVs that everyone uses and needs. This research showed that back in 2009, less than 30% of the people that bought them actually tried to connect them to the internet, and they were extremely expensive because of this and other recording features that were actually eliminated to focus on what customers really wanted.  

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The slope and position of the long-run aggregate supply curve
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<span>Suppose the Fed doubles the growth rate of the quantity of money in the economy. In the long run, the increase in money growth will change which of the following? Check all that apply.

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5 0
3 years ago
Read 2 more answers
The State of Alabama Board of Tourism ran a series of ads showing traditional families enjoying various attractions in the state
horrorfan [7]

Answer:

B) demographic

Explanation:

Demographic segmentation refers to defining (or segmenting) a specific target market based on demographic variables such as gender, age, income, family status, marital status, education, ethnicity, religion, etc.

Since the Alabama Board of Tourism showed "traditional" families, it is obviously targeting families with their adds, and family status is one of the demographic variables.

7 0
3 years ago
The focus of management accounting is onA) tax preparation.B) external reporting.C) internal reporting.D) auditing.
Studentka2010 [4]

Answer: The focus of management accounting is on "C) internal reporting.".

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5 0
3 years ago
A copy machine cost when new and has accumulated depreciation of . Suppose discards this machine and receives nothing. What is t
Anna [14]

Answer:

$1,000 loss

Explanation:

The numbers are missing here, so I looked for a similar question:

A copy machine cost $5,000 when new and has accumulated depreciation of $4,000.

The carrying value of the copy machine = purchase cost - accumulated depreciation = $5,000 - $4,000 = $1,000

if the copy machine is discarded and doesn't get any money for it, this will result in a loss equal to the carrying value = $1,000

7 0
3 years ago
Elise is the marketing manager in a travel company. She is planning to place an advertisement in local newspapers to promote her
Scorpion4ik [409]

Answer:

The answer is C. link the advertisements to online promotions.

Explanation:

Now lets take a look at it one by one and see why C is the answer.

As in option A, she can ask a few friends whether they've seen the ad or not, but their replies would not accurately show the success of the promotion strategy.

In Option B,  it take some time to measure the results and the quarterly sales numbers can be influenced by many factors and may not reflect the impact of this specific promotional campaign.

Option D is irrelevant, Elise's company sales and the sales of the newspapers are not related. So we can not take this as an answer.

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6 0
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