Answer:
False since the intent of corporate advertising is usually done to ensure that the perception of the company's image is positive.
Explanation:
Corporate advertising is usually done to ensure that the perception of the company's image is positive. The products under the corporation is not a priority in this case, rather its is the company as a whole that needs to be viewed in good light.
This kind of advertising forms part of the public relations techniques used by the company or institution to improve its public image. There are so many companies with different brands under them that utilize this advertising technique to improve their standing in the public eye. It is a way of making the company itself to be a brand by advertising the company as a package.
These companies always want to prove that they care more about the public than they care for the products, in this way they create the perception that the company is primary and anything else is secondary.
Cooperate advertising is majorly used in companies whose business activities have a negative effect to the public. Cooperation that engage in mining activities or activities that affect the environment are likely to utilize this form of advertising.
prepaid means already paid
A franchise business can be started with purchasing a franchise rights, these rights are usually sold by chain businesses however there are some small businesses who also provide franchise.
<h3 /><h3>What is a Franchise?</h3>
A franchise is a legal right to run the operations of a business under the same name, however there are some factors that needs to be maintained these factors are mentioned in the agreement and must be met by the franchisee at all times.
In return for the franchise there is a lump sum payment which entitles the acquirer/ franchisee for the use of legal name of that business, also these rights are for a certain number of years.
For the duration of the franchise agreement the franchise owner is responsible for all the advertisement expenditure.
When starting a new business it is recommended that a franchise is acquired if they have no past experience of the business.
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During an external information search, a consumer is most likely to enlarge his search and consider more alternative brands when the<u> perceived risk of the </u><u>product or service </u><u>to be purchased increases.</u>
This is further explained below.
<h3>What is <u>
a product</u>?</h3>
Generally, A physical thing that is offered for sale for purchase, attention, or consumption is referred to as a commodity.
On the other hand, an intangible item that comes from the work of one or more humans is referred to as a service.
In conclusion, When a customer perceives an increased level of risk associated with the product or service that will be bought, he is more likely to broaden the scope of his search and take into consideration a greater number of alternative brands.
This occurs during an external information search.
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Answer:
The omission of this entry understated accrued liabilites. given that the related inventory was sold in year 1, it aslo overstated net income and retained earnings by understating cost of goods sold, the same effects would occur if the insurance costs were chargeable to expense as a period cost
Explanation:
Rules specify that contingent liabilities should be recorded in the accounts when it is probable that the future event will occur and the amount of the liability can be reasonably estimated. This means that a loss would be recorded (debit) and a liability established (credit) in advance of the settlement.
