you just saw a commercial in which your favorite video game character climbs to the top of a mountain, flights a monster, and th
en picks up a candy bar. the character, in between bites says, “i eat hero food”. what technique has the advertising company used to persuade you to but the candy bar?
The advertising technique used in this advertisement is using famous characters or celebrities promote the product. If your favorite celebrity eats the candy bar, you should too.
