Integrated marketing communications (IMC): "Refers to the coordination of all promotional activities to produce a unified, customer-focused promotional message."
<h3>What is Integrated marketing communications
(IMC)?</h3>
IMC is described as "a planning process meant to ensure that all brand contacts for a product, service, or organisation received by a consumer or prospect are relevant to that person and consistent across time" by the American Marketing Association.
The importance of IMC are-
- To effectively deliver a single message to both potential and current end users, integrated marketing communication helps integrate all key marketing components.
- At a low cost, integrated marketing communication can significantly increase consumer brand recognition.
- Any marketing initiative that employs many channels is considered integrated marketing. For instance, you might see a commercial for a popular new doughnut flavour, then drive by the donut store and see posters of the donut.
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Answer:
$98.02
Explanation:
Data provided in the question:
Value of contract = $1,330
Maximum value = $86
Minimum value = $65
Exercise price = $78
Risk-free rate = 3%
Now,
Current value of stock = 
also,
a standard contract has 100 shares
thus,
Call price = Value of contract ÷ 100 shares
or
Call price = $1,330 ÷ 100 = $13.30
Thus,
Current value of stock = 
or
Current value of stock = ( 2.625 × $13.30 ) + $63.1068
= $98.0193 ≈ $98.02
Answer:
A feasibility report is a paper that examines a proposed solution and evaluates whether it is possible, given certain constraints. It includes six sections: introduction, background information, requirements, evaluation, conclusions, and finally, the recommendation or final opinion section.
How a feasibility report should be written:
1. Write a Project Description. At this step, you need to collect background information on your project to write the description. ...
2. Describe Possible Solutions. ...
3. List Evaluation Criteria. ...
4. Propose the Most Feasible Solution. ...
5 Write a Conclusion.
Explanation:
The feasibility report will look at how a certain proposal can work on a long-term basis or endure financial risks that may come. It is also helpful in recognizing potential cash flow. Another important purpose is that it helps planners focus on the project and narrow down the possibilities.
A feasibility report is a document that assesses potential solutions to the business problem or opportunity and determines which of these are viable for further analysis.
Answer:
D. Using customer's past purchase history to send information about related products and services the customer may be interested in
Explanation:
Data mining is the process whereby large pre existing databases are examined with the aim of generating new information. It is the extraction of usable data from a larger set of data. Company usually use this process to turn raw data into useful information that can be applied to their daily activities.
In the case of marketing, data mining helps in extracting useful information from a customer's purchase history in order to identify useful information on goods or services the customer may be interested in or attracted to.
Answer:
He would receive $15 under incentive plan.
Explanation:
The given values are:
Average observed time
= 280 seconds per unit
Performance rating
= 105%
i.e.,
= 1.05
Allowance factor
= 13%
i.e.,
= 0.13
So,
⇒ 
On putting the estimated values, we get
The available time will be:
= 
= 
Now,
The Standard production per day will be:
= 
= 
= 
Since he generates 100 units, he consumes about 15(00-85,22) units per day well above normal production.
So that he's going to get:
= 
= 
($)
