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ANEK [815]
3 years ago
8

Find three examples of each tool in the promotional mix. Answer these questions: 1.What is the purpose of the promotional tool?

Is it to inform, remind, or persuade? Provide reasons for your answer. 2.Does the tool address a mass audience or a customized audience? 3.Consider the product’s complexity. How well does the promotional tool address the needs of consumers and convince them to buy the product? 4.What is the target audience of the promotional tool? Explain what clues about the promotional tool helped you answer this question. 5.In your opinion, where is the product/service in the product life cycle? Explain your belief.
Business
1 answer:
pickupchik [31]3 years ago
8 0

Answer:

Three products advertised on radio are washing detergent, an energy drink, and cold cream.

The purpose of the promotional tool is to inform and persuade customers to buy the products. It addresses a mass audience. These products are simple. They address the needs of consumers and convince them to purchase the product. The target audience for these products is the general public. These products are in the growth stage.

Three products advertised in print media are a TV set, houses for sale, and branded footwear.

The purpose of the promotional tool is to remind the customers to buy the products. It addresses a mass audience. These products have medium level of complexity. They address the needs of consumers and convince them to purchase the product. The target audience for these products is the general public. These products are in the maturity stage.

Three PR initiatives are buying children’s diapers and contributing a certain portion of the price toward child education, supermarkets being promoted by the sheer name of a conglomerate brand, and a parent company’s name used to launch new cell phones.

The purpose of the promotional tool is to inform and persuade customers to buy the products. It addresses a mass audience. These products have medium level of complexity. They address the needs of consumers and convince them to purchase the product. The target audience for these products is the general public. These products are in the introductory stage.

Three personal selling programs include selling insurance policies, copiers, and mutual fund plans.

The purpose of the promotional tool is to inform and persuade customers to buy the products. It addresses a customized set of audience. These products are complex. They address the needs of consumers and convince them to purchase the product. Working individuals are the target audience for these products. These products are in the introductory stage.

Three sales promotion programs include selling footwear, clothes, and ice cream.

The purpose of the promotional tool is to remind and persuade customers to buy the products. It addresses a mass audience. These products are simple. They address the need of consumers and convince them to purchase the product. The target audience for these products is the general public. These products are in the maturity stage.

Three direct marketing programs include selling insurance policies, mutual fund plans, and automobiles.

The purpose of the promotional tool is to inform and persuade customers to buy the products. It addresses a customized set of audience. These products are complex. They address the needs of consumers and convince them to purchase the product. Working individuals are the target audience for these products. These products are in the growth stage.

Explanation:

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kati45 [8]

Answer:

Wow that’s a lot of numbers hold up

Explanation:

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3 years ago
Elena is volunteering at a nonprofit organization. She notices that there doesn’t seem to be any network security at the office.
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6 0
2 years ago
(a) what was the opportunity cost of non-gm food for many buyers before 2008?
Rama09 [41]

Answer:

Buyers opportunity cost for non genetically modified food was alternative food available before 2008

Explanation:

opportunity cost simply means cost of alternative forgone. Example if one purchases a car and utilizes for a taxi, his opportunity cost could be the value he would have received for his investment if he had bought a truck and used it for loading cement for building projects. We apply this to the question above and so the opportunity cost is alternative of non genetically modified food available that would have been bought before 2008

7 0
3 years ago
User: 11. Which of the following eliminates incoming inspection of materials coming from a supplier to a buyer? A. Supplier cert
vampirchik [111]
The answer is Supplier Certification.  It is<span> an important part of the total quality management system. It assures that a </span>supplier's<span> product is produced, packed, and shipped under a controlled process, resulting in consistent conformity of the requirements.  In Supplier </span><span>Certification, the parts are of  higher-quality, there is a better buyer/supplier relationships, lower transaction costs is achieved, & a simplified receiving of the goods occurs.</span>
3 0
3 years ago
In 2020, the CEO of Crimson, Inc., entertains 9 clients at a skybox in Memorial Stadium for a single athletic event during the y
katrin [286]

Answer:

The amount of these costs Crimson may deduct is $1,400.

Explanation:

The amount of these costs Crimson may deduct can be calculated as follows:

Costs of refreshments served during the event = $820

Higher of the cost of nonluxury box seat at Memorial = $180

Number of people the box can seat = 11

Costs of the seat = Higher of the cost of nonluxury box seat at Memorial * Number of people the box can seat = $180 * 11 = $1,980

Total cost of entertainment = Costs of refreshments served during the event + Costs of the seat = $820 + $1,980 = $2,800

50% of the total cost of entertainment = $2,800 * 50% = $1,400

Allowable deduction = Total cost of entertainment - Elimination of 50% of the total cost of entertainment = $2,800 - $1,400 = $1,400

Therefore, the amount of these costs Crimson may deduct is $1,400.

7 0
3 years ago
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