Question

Find three examples of each tool in the promotional mix. Answer these questions: 1.What is the purpose of the promotional tool? Is it to inform, remind, or persuade? Provide reasons for your answer. 2.Does the tool address a mass audience or a customized audience? 3.Consider the product’s complexity. How well does the promotional tool address the needs of consumers and convince them to buy the product? 4.What is the target audience of the promotional tool? Explain what clues about the promotional tool helped you answer this question. 5.In your opinion, where is the product/service in the product life cycle? Explain your belief.

Answer 1

Answer:

Three products advertised on radio are washing detergent, an energy drink, and cold cream.

The purpose of the promotional tool is to inform and persuade customers to buy the products. It addresses a mass audience. These products are simple. They address the needs of consumers and convince them to purchase the product. The target audience for these products is the general public. These products are in the growth stage.

Three products advertised in print media are a TV set, houses for sale, and branded footwear.

The purpose of the promotional tool is to remind the customers to buy the products. It addresses a mass audience. These products have medium level of complexity. They address the needs of consumers and convince them to purchase the product. The target audience for these products is the general public. These products are in the maturity stage.

Three PR initiatives are buying children’s diapers and contributing a certain portion of the price toward child education, supermarkets being promoted by the sheer name of a conglomerate brand, and a parent company’s name used to launch new cell phones.

The purpose of the promotional tool is to inform and persuade customers to buy the products. It addresses a mass audience. These products have medium level of complexity. They address the needs of consumers and convince them to purchase the product. The target audience for these products is the general public. These products are in the introductory stage.

Three personal selling programs include selling insurance policies, copiers, and mutual fund plans.

The purpose of the promotional tool is to inform and persuade customers to buy the products. It addresses a customized set of audience. These products are complex. They address the needs of consumers and convince them to purchase the product. Working individuals are the target audience for these products. These products are in the introductory stage.

Three sales promotion programs include selling footwear, clothes, and ice cream.

The purpose of the promotional tool is to remind and persuade customers to buy the products. It addresses a mass audience. These products are simple. They address the need of consumers and convince them to purchase the product. The target audience for these products is the general public. These products are in the maturity stage.

Three direct marketing programs include selling insurance policies, mutual fund plans, and automobiles.

The purpose of the promotional tool is to inform and persuade customers to buy the products. It addresses a customized set of audience. These products are complex. They address the needs of consumers and convince them to purchase the product. Working individuals are the target audience for these products. These products are in the growth stage.

Explanation: