Question

n the past, companies have designed intricate products that markets did not perceive any need for. They have aired promotional campaigns that have offended audiences. They have priced products out of reach of the target market. Marketing experts defend the importance of ________________, the process of gathering all sorts of information about customers and products in order to make informed decisions about the product, price, place, and promotion.

Answer 1

Answer:

Marketing experts defend the importance of marketing research.

Explanation:

Marketing research is an integral part of understanding how your product will be received and how feasible the price point is on a product. Market researchers rely on tactics like surveys, interviews, and focus groups in order to understand how products will be received and what customers are looking for. One innovative marketing research tactic is the "shop along" where the researcher accompanies the research participant to the store to analyze their whole shopping experience. This lets the market analyst get a better understanding of how the consumer makes purchasing choices in the store.