Question

Allen is in the marketing department of a midsize firm that develops and sells communications systems. He is proud of the human resource area in the company that provides the firm with excellent employees. Allen himself really enjoys his work, but he knows the work of HR helps create an operational advantage for the firm because of all the following except
A. the company provides products with a high perceived value.
B. it is easier to communicate with and inspire the customer if the employees believe in what the firm is doing.
C. customers appreciate the kind of service that knowledgeable employees provide.
D. building customer loyalty depends on a committed workforce.
E. employees play a major role in the success of the firm.

Answer 1

Answer: Building customer loyalty depends on a committed workforce

Explanation: The duties of human resource department includes employing  suitable individuals for different jobs and maintaining a positive culture within the work place, so that the employees feel comfortable. Also the training of employees and resolution of any conflict is also done by the HR department.

But customer loyalty is done by the marketing department of any organisation as they are responsible for building positive relationships with the existing and potential customers.

Hence, from the above we can conclude that the correct option is D.