Answer:
New Product: Heated windshield wipers
New Service: No longer having to scrape windows in the winter
Improved product: This product is more beneficial than regular windshield wipers by allowing the customer to have more time in the mornings by not having to stand out in the freezing cold in order to sweep off ice and snow.
Is it practical? Yes, the wipers would have a heated coil that would melt snow and ice. Though, the heated coil cant get too hot to melt the rubber on the wiper.
Will people buy it? YES! Tons of people would be interested in buying this product since it would save them time and energy in the mornings, not to mention, it would prolong the wipers durability. The target customers would be people who live in colder climates or places that have cold and snowy winters.
Competition? There are no other companies that have heated windshield wipers. Though, a generic brand of regular wipers are around $8.87. Whilst our wipers would last longer and be heated, starting at $12.00. (Estimate)
