Question

E-Gadgets is a chain of electronics stores that specializes in devices and gadgets incorporating cutting-edge technologies. The company has more than 170 stores located in large cities throughout the Southeast and Midwest. E-Gadgets has chosen the locations of its stores so that most customers living in upper middle class and wealthy neighborhoods can get to an E-Gadgets store in less than 15 minutes. E-Gadgets is providing its customers with__________.
A)scrambled merchandising.B)allocative utility.C)place utility.D)saturation marketing.

Answer 1

Answer: Option (C)

Explanation:

Here, in this case the corporation E-Gadgets is providing its consumers with place utility. The organization E-Gadgets creates the utility for their product solely by character of its location. The organization is known to have more than 170 outlets that are located in most of the large cities. Under the place utility it is known that the attractiveness of a commodity that is sold can be further increased by changing the location.