Question

Adam, a flower shop owner, wants to drive phone calls to his store. Which Adwords tool should he use to track how many calls result from ad clicks on a mobile phone?A. Search terms reportB. ImpressionsC. Reach and frequencyD. Conversion tracking

Answer 1

Answer:D)Conversion tracking

Explanation:Conversion tracking is the tool that helps the user to know about the interaction of the ad given by him with customer. It helps in the tracking in the ways like calls from ads, call conversion importing,mobile website gaining the number of clicks etc.

Thus,  Adam needs to use the conversion tracking tool which for driving the calls towards his store.He can track the effectiveness of the ad which drives the calls.

Other options given are incorrect because they cannot keep the record of the  ads seen by the customer with the help of tracking. Thus the correct option is option(D).