The correct answer would be, Safety, social (belongingness and love), and self-esteem.
An automobile could be positioned to satisfy customer needs at Safety, social (belongingness and love), and self-esteem levels of Maslow's Hierarchy of needs.
Explanation:
According to Maslow's Hierarchy of needs, there are five main levels. These are :
- Physiological
- Safety
- Social
- Self Esteem
- Self Actualization
Automobile could be positioned in the Safety, Social and Self Esteem levels of Maslow's Hierarchy, because using one own's automobile would be safe for the person, it would be safe for his belongings and loved ones as well, It also gives him a sense of self esteem by thinking that he owns an automobile, which means he has achieved something in his life.
Learn more about Maslow's Hierarchy at:
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According to psychologist Shelley Taylor, women respond to
stress with a behavioral pattern she calls: Tend-and-Befriend, Shelley Taylor argues that men and women respond to stress with
a fundamentally different behavioral pattern. Women are mostly to
use emotion-focused coping strategies than men.
Answer:
Tangible Cues/ Physical Evidence
Explanation:
In business, tangible Cues refers to the business variables that can be physically touched (not abstract). Example of this would be company's logo, the company's building, furniture, goods/gifts that are given to the customers, etc.
Using tangible cues to influence consumer's perception is typically more successful in converting their perception since most people develop their initial perception using their own senses. I
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