Answer:
low market growth, high relative market share
Explanation:
In 1970, Bruce D. Henderson created a certain growth-share matrix for the Boston Consulting group in which the cash cow was stated to be a company that operates in a slow-growing industry but with large market share.
Companies are known to love cash cows, reason being that they require minimal amount of money to maintain while the business on its own gives back much more money than one puts into it
B. The higher the price, the larger the quantity produced.
Answer:
Part a. Manufacturing the goods at home and let overseas sales managers handle the marketing.
Advantages
- Can have a full authority in production activities.
- It is easy to set up a strategy and multiply the manufacturing.
- Having better regulator over human resources.
- The foreign sales agents will enhanced the understanding of European marketplaces.
- It lower the exit costs if product fails.
Disadvantages
- Having lack of information in European pharmaceutical procedures.
- The foreign agents may damage the brand name if not prudently handled.
- Additional costs in delivery of the products.
Part b. Manufacture the products at home and set up a wholly owned subsidiary in Europe to handle marketing.
Advantages
- Having full control in manufacturing activities.
- It is easy to set up a strategy and multiply the manufacturing.
- Having better regulator over human resources.
- The brand name will not be damaged since the marketing is controlled by the same company
Disadvantages
- Utilization of extra resources to be consumed on marketing
- Having lack of information in European pharmaceutical procedures.
- Additional costs in delivery of the products
- Having lack of information in European pharmaceutical procedures
Part c. Enter into a strategic alliance with a large European pharmaceutical firm. The product would be manufactured in Europe by the 50/50 joint venture and marketed by the European firm
Advantages
- The risk is distributed among the firms.
- No additional delivery cost included.
- Knowledge of European organization will be valuable in
- understanding guidelines and advertising in European markets.
Disadvantages
- Having less control in manufacturing activities
- Shared of the profit among the partners.
- Moderate level of exit cost is included.
- Additional firm may harm the brand image.
Answer:
creating designs, concepts, and sample layouts
scheduling projects for clients
determining size and arrangement of illustrative material and copy
developing graphics and layouts
Answer:
The present value of the bonds on January 1, 2018 is $84.63 million
Explanation:
8% coupon payment of bond for a period of 15 year at a discount rate of 10% is the an annuity. Value of this bond will be calculated by following formula
Coupon payment = 100 x 8% = $8 million annually = $4 million semiannually
Number of periods = n = 15 years x 2 = 30 periods
Yield to maturity = 10% annually = 5% semiannually
Price of bond is the present value of future cash flows, to calculate Price of the bond use following formula
Price of the Bond = C x [ ( 1 - ( 1 + r )^-n ) / r ] + [ F / ( 1 + r )^n ]
Price of the Bond = $4 million x [ ( 1 - ( 1 + 5% )^-30 ) / 5% ] + [ $100 million / ( 1 + 5% )^30 ]
Price of the Bond = $4 million x [ ( 1 - ( 1 + 0.05 )^-30 ) / 0.05 ] + [ $100 million / ( 1 + 0.05 )^30 ]
Price of the Bond = $4 million x [ ( 1 - ( 1.05 )^-30 ) / 0.05 ] + [ $100 million / ( 1.05 )^30 ]
Price of the Bond = $61.49 + $23.14 = $84.63 million
