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Lina20 [59]
4 years ago
15

A cosmetic company planned to launch a range of low-cost cosmetics. It decided to undertake research on what kind of cosmetics w

ere used by college students. What element of planning is being identified by this process, and why is it important? Audience; to maximize the reach and success of the campaign Strategy; to set effective guidelines for the overall campaign Tactics; to effectively implement the established objectives Situation; to set objectives only with proper understanding of the situation
Business
2 answers:
Fantom [35]4 years ago
8 0

Answer:

Audience; to maximize the reach and success of the campaign Strategy;

Explanation:

The element of planning is being identified by this process is Audience

The reason why audience is important in the process is because it has the purposeful intention of maximizing the reach and success of the campaign Strategy.

The cosmetic company is planning to launch a range of low cost cosmetics and this will appeal to college students because of their low income level. The success of the campaign therefore depends on the number of college students they are able to reach.

Eduardwww [97]4 years ago
3 0

Answer:

Audience; to maximize the reach and success of the campaign Strategy

Explanation:

The element of planning that is being identified by the process stated in the question above is the "audience", which is "college students". Considering the audience to be reached is very critical in maximizing the appropriate set of audience to reach which is based on the type of products being launched.

A research focused on identifying the kind of range of low-cost cosmetics that would meet the needs and budget of college students would not only make the campaign successful, but would also be key in driving sales for the cosmetic company.

Knowing what the target audience needs, and reaching them through appropriate campaigns is key to success.

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Selected information from Peridot Corporation's accounting records and financial statements for 2021 is as follows ($ in million
guapka [62]

Answer:

$43 million

Explanation:

The cash flow statement categories the company's transactions in a financial period into 3 groups; these are operating, investing and financing.

The net profit/loss, depreciation, changes in current assets (other than cash) and liabilities are considered as operating activities including income taxes.  

The sale of assets, interest received, purchase of investments are examples of investing activities while the issuance of stocks, debt principal deduction (loan settlement), issuance of debt securities etc are examples of financing activities.

An increase in assets other than cash is an outflow while an increase in liabilities is an inflow. Depreciation and other non-cash expenses deducted in the income statements are added back while the non-cash income such gain on asset are deducted from net income.

Peridot's Net cash outflows from investing activities (in millions)

= -$38 + $96 + $71 - $86

= $43

The gain from the disposal of land will be deducted from the net income under the cash flows from operating activities while the requisition of own shares is a financing activity.

3 0
4 years ago
Old Town Industries has three divisions. Division X has been in existence the longest and has the most stable sales. Division Y
blagie [28]

Answer:

D.

Explanation:

Based on the scenario being described within the question it can be said that when allocating funds, the firm should probably assign the highest cost of capital to division Z because it is most likely the riskiest of the three divisions. This is because Division Z focuses on research and development which means that they might not actually discover or create something that can bring value to the company and is therefore highly risky.

4 0
3 years ago
Read 2 more answers
Provincial Inc. reported the following before-tax income statement items:Operating income $ 600,000Loss on discontinued operatio
-Dominant- [34]

Answer:

Option (A) $180,000

Explanation:

The amount of income tax expense has to be reported by the provincial is shown as  

$600,000 × 30% = $180,000

Income tax benefits of ($100,000 × 30% = $30,000) should be disclosed separately in the discontinued operations section of income statement.

Therefore, the correct answer is option (A) $ 180,000.  

8 0
4 years ago
If a firm produces a good and then adds it to its inventory rather than selling it, for the purposes of GDP accounting the firm
fenix001 [56]

Answer:

The statement is true.

Explanation:

Investment expenditure refers to the expenses incurred on account of creating capital assets.

If a good is produced but is left unsold or not used in the production process, then, they result in increased inventory, which is considered as an investment by the firm.

For the purpose of GDP accounting, unsold goods in inventory are treated as purchased by the firm from itself. As such, they form a part of investment expenditure in the accounting period.

8 0
3 years ago
Sheridan Company has two divisions; Sporting Goods and Sports Gear. The sales mix is 65% for Sporting Goods and 35% for Sports G
BigorU [14]

Answer:

b. $19500000.

Explanation:

Break-even point is the level of sales on which business has no profit no loss situation. The business only covers the variable and fixed cost at this point.

Total Contribution can be determined by calculating adding estimated contribution of each division.

Total Contribution ratio = (65% x 30%) + (35% x 50%) = 19.5% + 17.5% = 37%

Fixed cost = $7,215,000

Break-even point = Fixed cost / Contribution margin ratio = $7,215,000 / 37% = $19,500,000

7 0
3 years ago
Read 2 more answers
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