<span>This will usually lead to a good rapport with customers who are wanting to be socially conscious. Taking a stand that is in concert with these customers' wishes will do nothing but help a company be seen as socially and culturally-progressive. This will give the impression that the company actually cares about their customers instead of simply looking at the bottom line.</span>
Bradley is watching his twin daughters play on a playground seesaw, and is fascinated by the way only one side can be up or down at a time. He thinks about color vision, and recognizes that this is similar to how the opponent process theory describes his ability to see just one color of a color-pair at a time.
