What is the exact question you are asking?
<em>"Historically, it has been proven that the wright brothers spent all their money on building and testing their airplane. Although it was a genius idea, their attempt wasn't very successful. The Wright Brothers then lost all their wealth, and could not afford to buy paint..."</em>
Quoted from "Hogwash History"
Answer:
To eliminate bias when they're making a decision.
Explanation:
Every individuals have our own preference. Including the people who work in a marketing team.
Often times, the preference that the members of marketing have can be different to the preference of their target market. What the marketing team think as a 'Good product' might not be seen as such by the customers.
Researches through objective method follows a rigid scientific process in order to find an answer to a certain question. The end result of such results will eliminate emotion or personal bias and only factors in all relevant factors that can actually be used as hard data.
This is why they conducted researchers through objective method to measure the market's perception toward their product.
A true because it is and plz give me a thank cause i got you the right answer.
