Answer:
Premium, value
Explanation:
Premium Pricing Strategy: this a strategy used by companies to drive up the prices for their products. This strategy is used when customers can be convinced that a company will offer a higher value than its competitors.
For example, looking at the prices of a Rolls Royce Phantom and a Toyota, one costs $450,000 and the other costs $25,000, both will take you from your office to your house, but some customers will prefer to buy the Rolls Royce, this is because of the value the Rolls Royce offers.
Value: this is the worth or usefulness of something. Therefore, if a company can offer value for money, customers will be willing to pay.
Fred will either have to pay more than he proposed or Barney would be able to open his business in the same city
Answer:
Who am I trying to reach?
Explanation:
Targeting and segmentation is the process by which a company focuses marketing activities regarding a particular product to a defined customer profile.
Certain criteria like income, age, location, culture and so on can be used as a basis for segmentation.
Basically the question that segmentation and targeting answers is - Who am I trying to reach?
In the given scenario the bicycle repair company conducted segmentation research and then targeted their direct mail coupons for a first bike tune-up to that identified customer segment.
So they answered who they want to sell to.
Answer:
A. True
Explanation:
Since Chase wants a long term fund that doesn't require a interest, it can be advisable that Chase uses the company's retained earnings.
Retained earnings (RE) is the amount of net income left over for the business after it has paid out dividends to its shareholders. A business generates earnings that can be positive (profits) or negative (losses).
<h2><em><u>Question:</u></em></h2>
<em>→</em><em>Marketers segment markets to achieve which of the following objectives?</em>
<h2><u><em>Choices</em><em>:</em></u></h2>
<em>a. To create an offer that best fits the desires of the groups that exist in the </em><em>market.</em>
<em>b. To identify the most appropriate media for advertising,</em>
<em>C. To better understand their target segments.</em>
<h2><em><u>Answer:</u></em></h2>
- <em>a. To create an offer that best fits the desires of the groups that exist in the </em><em>market.</em>
<h2><em><u>Explanation:</u></em></h2>
<em>→</em><em>marketing efficiency by directing effort specifically toward the designated segment in a manner consistent with that segment's characteristics.</em>
<em>#</em><em>B</em><em>r</em><em>a</em><em>i</em><em>n</em><em>l</em><em>i</em><em>e</em><em>s</em><em>t</em><em>B</em><em>u</em><em>n</em><em>c</em><em>h</em>
