Drug companies usually use scientific information and research. For example, a soap company may advertise its product by saying that it kills 99.9% of germs.
They may also use jargon, which is technical language. For example, words such as microbes and viruses may be used by the company
Usually they say stuff that makes the product look ok to use when in reality is isn’t. such as flavors. vape company’s use “flavors” as a way for people to buy there product thinking it’s better and health.