The effectiveness of an ad's placement is often judged by its cost per thousand (CPM), or the cost of reaching 1,000 audience members. For example, an ad that costs $20,000 to place in a major newspaper that is read by 1 million people has a CPM of:
c. $200.00
Explanation:
- The effectiveness of an ad's placement is often judged by its cost per thousand (CPM), or the cost of reaching 1,000 audience members. For example, an ad that costs $20,000 to place in a major newspaper that is read by 1 million people has a CPM of:
- c. $200.00
- Cost per thousand impressions (CPM), is a term that is often used in traditional advertising media selection.
- It is also used in the online advertising and web advertisements.
- CPM is calculated by taking the cost of the advertising and dividing by the total number of impressions and then multiplying the total by 1000 (CPM = cost/impressions x 1000)
- The calculation is as follows;
- ×1000
- The result is $200.
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Answer:
b
Explanation:
Saving is the difference between disposable income and consumption
Saving = disposable income - consumption
for example, if disposable income is $1000 and consumption is $600. Saving is $400
the higher consumption is, the lower saving would be. the lower consumption is, the higher saving would be
Savings is the total amount of money saved over a period of time
Answer:
December 31, 2022, amortization expense of copyright
Dr Amortization expense 19,500
Cr Copyright 19,500
December 31, 2022, amortization expense of patent
Dr Amortization expense 10,000
Cr Patent 10,000
No journal entry required for the Goodwill since its useful life is indefinite