Answer: Microsociology
Explanation:
The level of analysis that Sheila is most likely to use in this study is the microsociology. Unlike the macrosociology, the microsociology uses the interaction which involves face to face and it involves a small group in order to have their perception on certain topics. If the whole transportation system was involved which includes air, water and land, the macrosociology will be applicable.
He is using the "Labeling" aspect of the categorization part of the perception process.
Labelling is portraying somebody or something in a word or short phrase.[1] For instance, depicting somebody who has infringed upon a law as a criminal. Labelling hypothesis is a hypothesis in human science which credits marking of individuals to control and distinguishing proof of degenerate conduct. It has been contended that labelling is fundamental for communication. However, the utilization of the term is frequently proposed to feature the way that the name is a depiction connected all things considered, as opposed to something characteristic for the named thing.
