Question

Magic Events, Inc. is a global concert promoter that is organizing the world concert tour of the newest boy band. The company has a global reputation for generating the highest revenues for their entertainers based on lucrative event triangles. What is the most critical factor in a successful event triangle?
A.

as much advertising to fans as possible

B.

mutually beneficial exchanges

C.

selling as much merchandise as possible

D.

choosing the right sponsors

Answer 1

Answer:

As much advertising to fans as possible

Explanation:

Events triangle is a marketing model that shows the 3 components of event planning. These are:

- Participants: are those that provide content in the event. These include Master of ceremonies, performers, and so on

- Sponsors are those that provide the funding for the event. A major factor for sponsors is the potential of the event bringing return on investment.

- Spectators are those that receive the content being marketed in an event. They pay fees to be able to obtain entertainment.

In this scenario Magic Events are organising a world concert.

The most important part of the event triangle is the spectator. They pay for the concert and drive revenue.

So Magic Events should advertise as much as possible to get more spectators