Based on the indicators above, especially the preference of products by consumers, participants preferred <u>Product B (60%)</u> to Product A (40%).
<h3>What is a brand preference?</h3>
Brand preference refers to the choice of a specific company's brand (product or service) when compared with other, equally priced, and available brand (product or service) options.
Typically, brand preference reflects:
- Customer loyalty
- Successful marketing tactics
- Brand strengths.
<h3>Data and Calculations:</h3>
Question Results Scale
How much did you like Product A? 3.2 1-5
How much did you like Product B? 3.9 1-5
Did you prefer Product A? 40% 100%
Did you prefer Product B? 60% 100%
How would you rate the taste of Product A? 5.1 1-7
How would you rate the design of Product A? 2.9 1-7
How would you rate the boldness of Product A? 4.2 1-7
How would you rate the smell of Product A? 6.0 1-7
Would you buy Product A if it was
available in the store? Yes = 25% Yes / No
Thus, based on the indicators above, especially the preference of products by consumers, the survey participants preferred <u>Product B (60%).</u>
Learn more about brand preferences at brainly.com/question/14286452
