Answer: Segmentation by usage
Explanation: Segmentation by usage splits customers according to how often they use a product. Using segmentation by usage, customers can be classified into non - users, who don't use the product at all, light and medium users, who can range from little usage of the product to average use of the product, and heavy users, who mostly use these products.
From thr first paragraph it is clear that usage segmentation is used to separate the user's into different classes based on their usage, and identify which class to target when it comes to sales. At Estelle Cosmetics Company, it was deduced that of this company's total sales, less than 7% of this market are heavy users. These users purchase nearly 71% of the company's products. This company will probably focus their marketing efforts on the heavy users, as they contribute to the majority of sales within their company.
Answer:
The interest rate on a 10-year corporate bond for a company with AA rating will be higher than for a 10-year bond for a company with a BBB- rating.
True
Mandatory spending is something that either has, or is strongly urged to be done. Discretionary spending is based on the spenders discretion, if the spender thinks it needs to be spent, then they would do so. Example of mandatory spending would be paying back a loan. Example of discretionary spending would be a good business investment. Hope this helps!
Answer:
Option (d) is correct.
Explanation:
If there is an improvement in the technology then as a result the producers will be able to produce more quantity of automobiles with the same level of resources. This will increase the supply of automobiles and shift the supply curve rightwards.
At the same time, the economy is experiencing a recession. This will reduce the income of the consumers and hence, the demand for automobiles also decreases. This will lead to shift the demand curve leftwards.
As a result of these shifts in the demand and supply curve, the equilibrium price will fall and the impact on equilibrium quantity is indeterminate because it will be dependent upon the magnitude of the shift of demand and supply curve.
Answer:
Market Skimming
Explanation:
Market skimming is a pricing technique whereby producers and organizations set high introductory prices in order to attract buyers with strong affinity for the products and who possess the resources to buy it, Then over time continue to gradually reduce to products so others in the market could afford it. It is also known as price skimming, involves setting high prices for a product just launched in the market. A highly selective market is where techniques like this thrives.
