I think global warming I'm not sure
In the scenario in which the first run distribution that can best be characterize as the marketing of films for theaters screening which is the answer. It is a part of the film production. Hope this is the best answer and would be of great help.
Siege of Savannah During the American Revolutionary War. As the fifth year of the American Revolution opened, hopes for colonial independence were growing dim. By 1779 British forces still occupied major American cities. Divisions plagued the Continental Congress and the rebel army.