Question

Platinum Services provides outsourced employee benefits administration services to several private and public sector companies. It is now planning to attract new business by introducing a premium service for high revenue companies (with year-end revenues of $2 billion or more) and wants to undertake a survey of companies sampled from the New York Stock Exchange, which lists public sector companies, in order to estimate the popularity of such a proposal.
Required:
What best describes the sampling frame?

Answer 1

Answer:

High revenue public companies on New York Stock Exchange

Explanation:

Sampling Frame is a list of all the units of population, which can be included in sample.

In this case - survey of sampled high revenue companies from New York Stock Exchange, for analysing popularity of 'employee benefit services'. Sampling Frame would be list of all high revenue public companies on New York Stock Exchange, out of which sample companies (for survey) will be selected.