Answer:
standardization
Explanation:
Standardization marketing strategy can be regarded as strategy that use in making a market to be a solution having uniform consistency throughout particular marketing mix. It is the
marketing of products and keeping a uniform image of the product among the varying markets. It should be noted that If an organization sets the marketing objective of maintaining uniformity and strong centralized control over its marketing activities and products, then the organization is choosing standardization strategy
The answers are supply and demand.
Answer:
The correct answer is the option B: economic conditions, competitors and customers.
Explanation:
To begin with, the term of <em>environmental scanning</em> refers to the action of analyzing the forces, both internal and external, whose actions affect the organization in its whole and may give the company opportunities or threats, sthrengths or weaknesses. Moreover, when refering to the external part of the analysis the most important groups to have in mind are those outside the organization and that it may not take control over decisions directly. Those items or groups are: <u>the competitors, the customers, economic conditions</u>, the government, market suppliers, intermediaries and more.
