It is a number that has a variable and the variable can change to anything that you multiply by the factor it sits with. So basically it’s a number (3) that multiplies by whatever y equals to.
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I think it is written as 3y instead of 3*y or 3 x y because, 3*y is a bit too cluttered, and 3xy or 3 x y means (Three times X times Y) because X is its own variable.