Answer:
Divisional Product Structure
Explanation:
Divisional product structure functions in the manner that the business is centralized and then the resources are divided into various products depending on the needs of the product.
As the company which aims to produce more than one product and has diverse products, it can centralize the basic functions and then put specific consideration on the individual diverse products.
With this structure the organization can perform in each product segment with the increasing quality and generating greater revenue.
Answer:
The marketing positioning in play is a Brand promise.
Explanation:
A brand promise is a statement usually short that communicates what the customers expect from the brand. It is a kind of assurance to the customer that the brand will fulfill their proclaimed statement. The promise can be value satisfaction or even a given experience. A brand promise is a very crucial marketing strategy that needs to be chosen carefully. Most brands always choose to formulate a brand promise that is distinct, this helps the customers to remember it easily. It should be kept short and straight-forward. Research has shown that the nature of a brand promise reflects on the number of customers one attracts. A unique brand promise can set a firm above the competition.
In our case, Alan uses the tagline, "The best sunsets in the park". This is a typical example of a brand promise. Since Alan runs a residential lodge in a national park, he alludes that his lodges have the best sunsets in the park. This makes his lodging business unique since he has made a promise to the customers that if they are to experience the best sunsets, Alan's residential lodge will be the best option.
Questions should be the right answer
Answer:
4. Palau's economy is in recession
Explanation:
Data given in the question
Potential GDP = $950 trillion
Real GDP = $900 trillion
By considering the above information as we can see that the real GDP is not more than the Potential GDP so it not shown on the expansion stage in the economy
Whereas the Real GDP is less than the Potential GDP so it is shown on the recession stage in the economy.
Hence, the Zambia economy is in recession stage
Rule of thumb methods use two factors to determine the communication budget. These factors are prior sales and communication activities. These methods have several limitations but they are also easy to implement.
What are prior-sales activities?
- These activities are also called the pre-sales activities and they are the ones which are performed before any product is sold to the customer.
- These activities include product research, market research, analysis of data and customer proposals etc…
- communication activities mainly include training the salesperson in a way that he can easily persuade the customer and explain the product content nicely.
- These activities can be of verbal and non-verbal kind. Example: sales pitch, e-mails, calls etc.
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