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Well, there aren't answer choices, and I am assuming you are talking about clothes. If clothes are more elastic, then more people can wear them, which means more people might buy them. Hope this helps, not sure though.
Answer:
<em>Educating </em>
Explanation:
The 4 E's for Social Media Building focus <em>on not interrupting the audience to sell something to them, it concentrates on adding value to their day.</em>
Regarding the 4 E's of content on social media: educating, empowering, entertaining and engaging can help you succeed.
Educating - focuses on providing your customers with useful information to help them understand what you're selling, why they need you and what problem you're fixing for them.
