They can always refer to the guidelines that created by the American Medical Association or Research group such as American Heart Association. Those two organization have been proven to deliver researches result with a really high credibility. By using the guideline, they can determine whether the patient need the medication or not
Advertisements are made for businesses and is
done if the product is not selling. It creates a need for the product resulting
in people buying it. Advertisements often include myths about the product to
promote it.