Answer:
The correct answer is a combination of factors and is explained below.
Explanation:
On the one hand, the marketing area inside the companies tend to be left apart or not given much of the attention that they actual need inside the organization and that is<u> due to the fact that the business' owner or even the managers sometimes thinks that there is a major importance in the finances of the enterprise or even in the production and its current quality</u>.
On the other hand, the marketing function inside an organization should be taking care as much as the other functions due to the fact that it has a very huge importance in the selling process of the company and therefore in its number of sales during an amount of time. Moreover, those companies that do not focus so much effort in the marketing will probably have a great product with a good quality but <u>they would not acquire a big number of sales because they would not know how to sell the product and to whom</u>, furthermore they would <u>find themselves selling much less that does companies that have a simple product but a good marketing mix</u>.
Answer:
The correct answer is letter "A": Commodity goods.
Explanation:
A differentiation strategy is an approach adopted by companies to make the goods or services they offered unique compared to their competitors. Most firms tend to use price as the main key to the difference between their products and the competitors'.
Thus, <em>the differentiation strategy is less likely to be applied in commodity goods because they are inherently unique such as oil, natural gas, precious metals or foreign currencies</em>.
Traditionally, the formulas used to express a firm's cost of equity are the dividend capitalization model and the capital asset pricing model (CAPM).
Explanation:
Generally, two risk components determine a firm's cost of equity. The first is the systematic risk associated with the broader equity market. All firms are exposed to this risk, and it cannot be mitigated through diversification.
The second risk component is the unsystematic risk associated with the firm in question. This risk, often reflected as beta, a measure of the stock's volatility in relation to the volatility of the broader market, can be mitigated via diversification.
