Question

A fashion academy in Chicago promoted its products by collaborating with various film companies and allowing them to use its clothing and jewelry in the films. The academy also associated with television shows in which fashion is one of the attracting elements for the viewers. Which term best describes the action of the fashion academy

Answer 1

Answer:

Product placement

Explanation:

From the question we are informed about fashion academy in Chicago which promoted its products by collaborating with various film companies and allowing them to use its clothing and jewelry in the films. The academy also associated with television shows in which fashion is one of the attracting elements for the viewers. In this case, the best describes the action of the fashion academy is Product placement.

Product placement can be regarded as form of advertising whereby branded goods/services are been featured in a production with a large targets audience. Often, this product placement is been regarded as "embedded marketing". The product placements could be typically found in television shows as well as movies. companies may give payment in terms of cash or goods to production company in exchange for product placement rights.