Answer:
The marginal cost of an additional unit of output is $145
Explanation:
The computation of marginal cost of an additional unit of output is shown below:
= Change in total cost ÷ change in production level
where,
Change in total cost = Increased cost - previous cost
= $9.4 million - $6.5 million
= $2.9 million
Thus, change in total cost is $2.9 million
And, change in production level = New production level - existing production level
= 70,000 - 50,000
=20,000
Thus, change in production level is 20,000
Now,
Apply the above values in the formula which is equals to
= $2.9 million ÷ 20,000
= $145
Hence, the marginal cost of an additional unit of output is $145
Answer:
These are the options for the question:
A. Segmentation
B. Cannibalization
C. Market penetration
D. Product bundling
And this is the correct answer:
B) Cannibalization
Explanation:
Cannibalization occurs when a newly introduced product reduces the market share of previous products.
In this case, the pocket-friendly combo meals have effectively made the rest of the menu unattractive to customers, it has cannibalized the other meals.
This effect is refer to as cannibalization, because as the original meaning refers to a hostile act withing the same species, in marketing, this effect occurs among products within the same company.
When starting a small business it is very important to remember to take into account your employees point-of- view