Question

You work for a retail clothing chain whose primary outlets are in shopping malls and are conducting an analysis of your customers and their preferences. You wish to find out if there are any particular activities that your customers engage in, or the types of purchases made in the month before or after purchasing select items from your store. To do this, you will want to use the data mining software you are using to do which of the following?
a. Identify clusters
b. Identify sequences
c. Classify data
d. Identify associations

Answer 1

Answer: Identifying sequences

Explanation:

Since the user wants to know if there are any particular activities that the customers engage in, or the types of purchases made in the month before or after purchasing select items from your store, therefore, the data mining software can be used in identifying sequences.

In this case, the data mining software can't be used in classifying data whether into structured or unstructured data. Furthermore, the identification of clusters and associations aren't the correct answers.

Therefore, the best option is B.